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GUESS?, Inc. Collaborates with Alibaba to Bring Artificial Intelligence to Fashion

Together, we are able to innovate in real time. This is the future of retail and we plan to continuously invest and adapt to our customers’ needs in this changing retail landscape.” “GUESS and Alibaba share the same vision to understand customer behaviors through technologies,” said Zhuoran Zhuang, Vice President, Alibaba Group. “With GUESS’ retail expertise, we are able to train and refine our FashionAI system, and marry technology with fashion in a way that’s never been done before. We are looking forward to deepening our partnership to innovate personalized services offered in retail shops.” The FashionAI concept store featured smart racks, smart mirrors and next-generation fitting rooms. Alibaba’s FashionAI system underpins the stores, offering up mix-and-match clothing and accessory suggestions for customers from the GUESS line, as well as items sold by others on Tmall and Taobao, China’s biggest B2C and C2C platforms, respectively. Through over 5 years of strong partnership, GUESS and Alibaba have seen highly successful results, including GUESS’ status as one of the most popular brands in the fashion apparel category on Tmall. GUESS’ store on Tmall has achieved more than 100% compounded growth over the last 3 years. Incorporating O2O New Retail concepts have also resulted in overall strong performance and growth for GUESS in the Asia Pacific region. With the advancements in artificial intelligence and the continuing partnership with Alibaba Group, GUESS anticipates extending the experience globally as the future of retail to better serve their customers and plan for growth. Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc.

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